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Potomac Valley Case Study
Case Study: Potomac Valley Cremation Center
Background
Potomac Valley is a leading cremation provider and independent funeral home in Hagerstown, Maryland. As an Exclusive Client Partner, Frontrunner provided them with a fully integrated solution that would bring them up to speed online and far ahead of their competition.
Client Problems & Goals
Potomac Valley Cremation Center had to differentiate their brand from the competition in a saturated market by growing their online presence. The business also had a goal of increasing their pre-need clients per annum and increasing their revenue.
Solutions & Results
Gaining more market share required a comprehensive digital marketing strategy, including an updated website, search engine optimization, and social media marketing.
Their new website was launched - a mobile-friendly and multi-functional website platform, which worked in conjunction with social media, search engine optimization, and search engine marketing. The integrated plan resulted in a large increase in web traffic and brand awareness.
Social Media
A social media marketing strategy was developed for Potomac Valley Cremation Center. The results were extremely beneficial involving high impressions, a high reach, website clicks, and new leads. Both their online presence and brand awareness were strengthened through posting to social media.
Noted outcomes:
Average post reach per month: 21,383
Average impressions per month: 82,371
Clicks to the website per month: 180
500 likes in 1 year
Average impressions per year: 966,542
Average reach per year: 104,562
Average post engagements per year: 4,179
Our team brought in 44 leads to the firm in 1 year by creating both Facebook and Google Ads
Search Engine Optimization
Our team researched their service area as well as keywords and potential opportunities in the market so that the business could reach their goals. Potomac started ranking ahead of their competition after both cremation and funeral related keywords were targeted.
The results of the program were beneficial. Potomac Valley Cremation Centre now holds the top position for "cremation centers in Hagerstown" and is continuously listed in Google maps for funeral and cremation search terms.
Noted outcomes (over a 12 month period):
55% increase in users on the website
56% increase in new visitors
76% increase in page views
Ads generated 278 clicks, an increase of 58.9%
"We are SO IMPRESSED by the FrontRunner Social program! Our Facebook presence is amazing, and you guys have brought us numerous pre-need leads. Feel free to share these words or my number with any potential clients!"
— Tim Harman, Potomac Valley Cremation Center
More Testimonials
Benefits
Potomac Valley Cremation Center had a large increase in website traffic and pre-need leads by becoming an exclusive client partner. The business soared above their competition and now has a strong online presence which will continuously bring them in leads, drive revenue, and engage their clients.
