Case Study: Colonial Funeral Home

Colonial Funeral Home is owned and operated by the Lanza family and located in Staten Island, New York. They became a Frontrunner exclusive client partner in April of 2016 and our team assisted with establishing and strengthening their online presence through various digital marketing tactics, such as launching a new website, search engine optimization, and social media marketing. 

As New York is a saturated market, Colonial Funeral Home needed to distinguish themselves against their competition, who have all been serving the area for many years. Colonial was interested in increasing their amount of pre-need’s through their funeral planning services and increasing their website traffic to drive sales. 

Their new website was launched through Wireframe 2.0, our mobile-friendly and multi-functional website platform, which worked in conjunction with an extensive social media and SEO plan. 

A comprehensive social media marketing strategy was developed for Colonial Funeral Home, which generated positive results. As well as contributing to the strong online presence of the funeral home, the social media strategy improved brand awareness, engagement, and urged pre-needs, ultimately, resulting in increased revenue. 

Colonial Funeral Home received a substantial increase in website traffic after becoming an Exclusive Client Partner. It resulted in a strengthened online presence leading to an increase in leads and revenue. They now rank above their competition and hold the number one position on Google when searching for related keywords. Our program helped them achieve their goal of increasing the number of pre-need clients they received per month.