We dive into the science of ranking online and leveraging consumer reviews to attract more families. On this week's webinar, we walk you through how to benefit from search engine optimization, search engine marketing and how to build an active online presence so that you’re able to make your business visible when families are looking.

What can a blog do for me? Where should I spend my advertsing dollars? How do I get more reviews online? Our team hears questions like this every day from clients looking to reach more families in their community. This week we'll answer some of the most frequently asked marketing questions we hear and how you can set your firm up for sustained success online with these marketing tips and strategies.

Working at a funeral home can mean wearing 17 hats in one day. Between meeting with families, completing paperwork, directing services, and managing the funeral home; finding free time can be difficult. Sometimes it can feel like you’re being pulled in a million directions. With so many tasks to think about and manage, saving even just a few minutes at a time can make a big difference. Check this episode out if you're looking to work smarter and save yourself some time each day. 

Events like lunch and learn seminars or remembrance ceremonies are staples at many funeral homes. These are popular ways to network with the community and bring people together. But how do you do that under the new normal? On this episode we discussed unique and creative ways your firm can meet new faces in the community and build relationships. 

FrontRunner products are powerful tools loaded with features to help you save time and money. This episode of Wednesdays with FrontRunner was all about using FrontRunner tools to the fullest. John LoFaso, FrontRunner Product Expert, joined us to talk about his favorite features of the software. 

Nowadays more and more transactions are completed online. People appreciate the convenience and efficiency of eCommerce. 

Jules & Ashley talked about ways you can transition your traditional funeral planning methods to the online world. 

The COVID-19 pandemic has hurt the revenue amounts of many funeral homes. The pandemic has resulted in fewer traditional traditional funeral services taking place and there has been a major drop in the number of flowers being ordered. This week Jules & Ashley discussed different ways to make up for these lost revenues. 

We also had a special guest. Jesse Nie joined us and shared some of the things his funeral home has done to make up for lost revenue.

FrontRunner's social media experts joined the show to talk about the pros and cons of different platforms, different types of content you can share, and other ways you can boost engagement.

Ashley & Jules go over some of the tools that will help under the 'new normal'. Family expectations have changed, and they will not revert back after the pandemic has ended.

To meet these expectations, invest in key online tools. 

Ashley & Jules continued the discussion from last week on safely reopening funeral homes to the public. Several funeral professionals from across North America jumped on to talk about their local regulations. 

This week Jules & Ashley had a lively discussion with webinar attendees about how funeral professionals are reacting with rules on funeral service attendance relaxing. What steps are being taken to ensure safety? What are some of the rules and precautions that need to be taken? 

We also announced another feature to the Book of Memories. Our new RSVP feature gives funeral homes the power to track and cap attendance. Controling how many people and knowing who is attending the service will be key to meet local regulations. 

In this episode, Mike & Sheila Goodyear, owners of Central Funeral Homes from Newfoundland, Canada, joined us to give us their thoughts on putting prices online.. They also talked about how their use of technology has changed over the years, and their experience with the Pulse Business System. 

Sean Waldron from Aaron's Low Cost Cremation & Funeral joined us. He talked about how 75% of his arrangements this year have come directly from his website. Specifically, he talked about how families find his website, build a quote online, and even complete their payments. 

This week Jules and Ashley discuss what some funeral homes are planning for Memorial Day and how they are adapting their normal traditions. They are also joined by Jesse Nie who talked about  how our integration with DocuSign helps his funeral home each day. 

This week Ashley and Jules are joined by Lance Ray, the COO of Pierce Chemical. The episode features a great interview with Lance talking about how Pierce has been responding to Covid-19

We also unveil a new feature we've built to help families communicate with loved ones and post updates about service details.