Preneed marketing with no limits.
LeadGen is a revolutionary strategy built specifically for preneed carriers and funeral homes that want more business from their preneed marketing. The program leverages an integrated digital marketing strategy and a network of consumer-facing websites to get more families interested in and engaging with preplanning. Contact us today and be one of the first to take advantage of the power of LeadGen.
Capture the attention of families online today.
Be in the right place, at the right time—always. When families are looking, you will be front and center online. Increase the size of your audience through proven marketing strategies and resources.
EXCLUSIVE MARKETING PARTNERSHIPS
For Preneed Carriers
LeadGen was designed for carriers who want to be progressive and get more eyes on the preneed messages of their customer firms. Whether you’re looking to connect with a younger audience, increase attendance at seminars and events or get more preneed leads for your clients, LeadGen will help you get more from your annual budget for clients of all sizes.
Through an exclusive marketing partnership, you will be able to provide your clients with the additional power of FrontRunner’s expert marketing teams and industry-leading programs, to maximize the power of LeadGen.
Start getting more, for less. LeadGen is designed to save you money, maximize return on your investment and ultimately, help provide more value to your customers.
For Funeral Homes
Leave digital marketing to the experts, who can leverage the LeadGen network of sites to maximize return on your marketing budget. It’s time to stop guessing with traditional marketing and see more measured results. In the last year, we have seen our Social Media and Search Engine Marketing teams generate over 40 leads in a single month, for a single client, in a competitive area. We want to do that for your firm, too.
The best part of LeadGen is that virtually nothing needs to be done by your funeral home other than enjoying the leads that will help grow your business, one lead at a time.
The Power of LeadGen
LeadGen is a network of powerful and strategically-built websites. At its core is the National Obituary Registry, which aims to protect funeral homes and help them advance online, and ObitTree, a consumer-facing website dedicated to providing helpful funeral planning resources. Together these sites generated 14 million visits and 45 million page views so far in 2018. Now you can leverage that traffic for your business.
Build trust with the community in a whole new way, before they ever attend a seminar or walk into a funeral home. Benefit from an endless suite of educational resources.
Through expert strategy, great online positioning and educating families, your business will see a noticeable increase in opportunities to make preneed sales.
Grow Your Business
LeadGen is designed to educate the public, heighten awareness about the benefits of preplanning, drive higher search engine results and promote funeral homes using the program.
Not Currently Using FrontRunner’s Technology Solutions?
We have built an API connector for LeadGen, so that no matter who your current technology provider is, we can help you grow. Educating consumers and providing valuable planning resources is something that should be available to everyone.
Did You Know?
On average, direct mail yields a 2.9% response rate? Digital marketing, on the other hand, costs 66% less than traditional marketing and generates about 3 times as many leads. LeadGen is an integrated digital approach that relies on advanced strategies such as the FuneralQuote tool and consumer interaction with obituaries, leveraged by expert social media and search engine execution. There is not a more affordable or successful way to generate more preneed business.