Integrated marketing strategies helping drive business to you.
Simpler Times has just released a comprehensive and powerful marketing program designed to regain consumers' trust in the funeral industry. It is a program that speaks the language of today's consumers and provides answers to their changing needs.
Using modern marketing tools and comprehensive business strategies, Simpler Times has placed into funeral directors' hands a program that will position their firms in the forefront of consumer awareness, acceptance and trust.
In its wake, Simpler Times will allow independent operators to finally have a common unity enhanced through a National Marketing Identity. This will forge the foundation of a much needed "exclusive" buying group providing the final element to succeed and win in providing services and merchandise at pricing that will be appreciated by families today.
Death has always been considered a unique market of indisputable certainty and sustained growth. Traditional funerals were accepted by most consumers as a necessity and the funeral industry was expected to be secure and prosperous. However, the past 10 years have witnessed a transformation in the funeral industry as a result of changing consumer values. There has been a dramatic shift away from the previously accepted standard of the traditional funeral.
While experts debate and traditional manufacturers try to compensate with new strategies, the bottom line remains... the consumer seeks a simpler, more practical solution for his/her funeral wishes and those requests will continue into the future.
In the search for better pricing and service that meets its new demands, this growing segment of the consumer population has also divorced itself from the traditional loyalty that funeral homes once expected. These new consumers care little about geographic location, size of facilities, number of staff or year and model of limousines. They are becoming more conscious of price and simplicity and choose to be served by those who will support those values.
A number of factors can be identified as causes in this dramatic change, but it is our opinion that it is the cost of funerals today, the public view of the funeral industry and changing standards in society that are driving down the perceived value of a traditional funeral and increasing the demand for simpler solutions.
Quite simply, if existing Funeral Service Providers do not increase their market share and significantly reduce overhead and operational costs, they will not survive in this market of competitive pressure and changing consumer values. Simpler Times has the solution... a complete plan to modernize the way in which funeral homes conduct business and interact with the public.
By creating a nationally recognized network of professionals with an offering that speaks the language of a growing segment of society, the public will finally have a name it can turn to and a standard it can trust throughout North America.
The program includes all the elements needed by funeral homes and related professionals to put a fresh face on an old industry, while recapturing consumer confidence and approval.