The funeral service industry has faced more changes and challenges in the past 5 years than it has in the past 100 years. Funeral professionals no longer can count on or expect client loyalty as consumers are rapidly changing their views and values of the traditional funeral. They are demanding their right to choice and to take more control of their funeral process, threatening the establishments that we once created for them. As more and more are seeking less service and less use of facilities and product selections, today’s professional is forced to figure how to still support their full service clients without driving the expense upward, creating a more aggressive downward spiral for less expensive options.
These consumer demands have begun to re-shape consumer protection and legislation which is opening the door to increased levels of new competitor sectors. These changes continue to drive cremation rates further compounding eroding profitability. Today, more than ever, our profession needs the help of strong visionaries and strong leadership to find solutions to help select death care providers to excel in this changing market and prosper in this new time of what might be nothing more than a unique opportunity.
As funeral professionals ourselves as well as technology leaders, we know all too well what the issues are facing our profession and we feel that we have the answers that will help. We set out with a simple vision – to use all of our experience and expertise and help our colleagues through what we feel is the most comprehensive and strategically focused initiative ever conceived for death care professionals.
Utilizing cutting edge technology and sophisticated market drivers, we have devised a strategic long term plan designed to help ALL funeral professionals regardless of their size or call volume. While our solutions today are seen as nothing short of revolutionary, they represent a mere fraction of what our customers will be part of over the next 18 months and into the future.
To help drive this initiative, we also needed to surround ourselves with great people, great partners and more importantly – great customers.
Through the combined expertise and strength of our company and the resources, experience of our partner, Matthew International, we are poised to do great things for our customers as we will continue to invest heavily in the future of our profession.
These are great times at FrontRunner Professional and we look forward to working with our new clients to help them realize their fullest potential.